the film “Imitation Of Life,” was first released in 1934, the movie
starred Claudette Colbert, Fredi
Washington and Louise Beavers.
film did lukewarm business at the box office despite good reviews. When the
“Imitation Of Life,” was remade and re-released with Lana Turner,
Juanita Moore and Susan Kohner in the starring roles, the movie became
a box office smash!
Lana Turner benefited off the hit movie because she took a risk and forfeited
her salary in favor of a percentage.
practice was unheard of in the movie industry during this era, especially for
a female actress in the 1950’s. This savvy business move generated millions
for Turner throughout her career and allowed her to live comfortably until her
death in 1995.